I'm Chantal, Your Content Marketing Expert for Turning Good Brands into Unforgettable Ones.
You’ve got a solid brand and big goals but your content, messaging, and visibility aren’t quite matching the level you know you’re capable of. That’s where I come in. I’m Chantal, a freelance writer, content marketer, and brand strategist based in Ontario, Canada. I help businesses grow traffic, leads, and recognition through smart content marketing, SEO-driven writing, social media marketing, and intentional brand development. From shaping a clear content strategy to creating content and messaging that actually connects and converts, I focus on building brands people remember and trust.
my services
Strategy & Brand Foundations
Publishing content without a strategy is like throwing darts in the dark. As a content strategist, I help you clarify what to create, who it’s for, and how it supports your bigger marketing goals. The result? A clear, focused plan that drives consistent traffic, stronger messaging, and better ROI from your content.
Content Strategy
Defines what to create, who it’s for, and how it supports your business goals.
Brand Development
Clarifies your voice, positioning, and messaging so everything feels cohesive and intentional.
Content marketing
The overarching system that connects your content, brand, SEO, and audience into one growth engine.
Content Creation & Growth Execution
Content should do more than simply exist. It should attract, educate, and convert. I create strategic content that brings the right people to your brand, builds trust over time, and supports real business growth. Every piece is designed with purpose, aligned with your goals, and built to move readers closer to taking action.
SEo Article Writing
Search-optimized blog content built to attract qualified traffic over time.
Website copy
Conversion-focused copy that clearly communicates value and drives action.
Social media marketing
Strategic content that builds visibility, consistency, and brand recognition.
Web design
Thoughtful, conversion-focused website design that supports your content, reflects your brand, and makes it easy for visitors to understand what you do and why they should work with you.
My Process
Clarify
Everything starts with understanding you. We get clear on your business goals, audience, positioning, and what success actually looks like for your brand. This step creates the foundation for smarter decisions across your content, messaging, and digital presence.
Build
Once the foundation is clear, I develop a focused strategy that connects your brand, content, SEO, social media, and website into one cohesive plan that drives traffic, leads, and long-term growth.
Design
This is where ideas turn into execution. I create high-quality content, messaging, and design that align with the strategy, from SEO blogs and website copy to social content and web design. Every piece is intentional, on-brand, and built to connect with your audience.
Optimize
Great marketing isn’t static. I refine, optimize, and evolve your content and brand based on performance, feedback, and growth goals. The result is a stronger presence over time, better conversions, and a brand that continues to grow with your business.
Featured Work
Website Redesign
Website Redesign for Clear B2B Positioning
I conducted a full website redesign focused on clarifying their services, strengthening their B2B positioning, and creating a more professional, conversion-friendly user experience. The new site prioritizes clear messaging, SEO optimization, and a design that supports trust and lead generation.
Website Design
eCommerce Website Redesign
For the eCommerce shop Anxiety Gone, I redesigned the website with a focus on brand clarity, user experience, and trust. The updated design creates a calmer, more intuitive shopping experience while supporting product discovery, content, and conversions in a way that feels aligned and supportive.
Website Design
Modern Website Redesign with Strategic Messaging
The website redesign for Cores Solutions focused on simplifying complex offerings and aligning the brand’s messaging across the site. Through intentional layout, clearer copy, and improved structure, the new site helps visitors quickly understand the value of their services and take the next step with confidence.
Content Writing
Content Strategy & Writing
For Anxiety Gone, I developed a content strategy and wrote educational, SEO-informed content designed to build trust, support the brand’s mission, and guide readers through their buying journey. The focus was on clear, compassionate messaging that educates, reduces overwhelm, and positions the brand as a trusted resource while still supporting traffic growth and conversions.
Featured Clients
Ready to Make Your Brand Come to Life?
I'm Available for Hire or Freelance Get a Free QuoteMy PortfolioAbout Me
Hello! I’m Chantal. I’ve Creating Content for 17 Years
For over 17 years, I’ve been creating content that allows brands to grow, connect, and converts. What started as a love for writing has evolved into a career spanning content marketing, SEO, branding, social media, and web design. I bring both big-picture strategy and hands-on execution to every project, with a focus on clarity, consistency, and content that actually moves the needle. At the end of the day, I care about building brands that feel aligned, intentional, and unforgettable.
- Content Writing
- SEO & Social Media Marketing
- Web Design
Years of Experience
Independent Projects
Happy Customers
Experience
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17+ years as a freelance writer and content marketer, creating SEO-driven blogs, website copy, long-form content, and brand messaging for hundreds of businesses across B2B, B2C, and eCommerce.
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Strategy-led approach spanning content marketing, SEO, brand development, social media, and web design, focused on traffic, trust, and conversions.
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Built and scaled an eCommerce brand from the ground up, managing content, SEO, UX, product content, and digital marketing end to end.
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Designed and redesigned conversion-focused websites, combining clear messaging, SEO best practices, and user-friendly design.
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Led and managed high-volume SEO content teams, maintaining editorial quality, performance, and consistency at scale.
Certifications
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Basics of Marketing with Social Media, IT-Learning | 2017
Google Analytics, IT-Learning |2017
Marketing with Google and Youtube, IT-Learning |2017
Pinterest Marketing, IT-Learning |2017
Reddit Marketing, IT-Learning |2017
Facebook Marketing 101, IT-Learning |2017
Facebook Marketing 202, IT-Learning |2017
Recognition
- Award-nominated creator
- Published writer
It’s my great pleasure to recommend Chantal McCulligh to anyone looking for a talented writer or content specialist. Chantal and I have been working together since 2017, with her being my content provider for 12 websites. Even after all these years, her writing skills and talent continue to impress me each and every time. Her creative writing skills and expertise in creating articles from scratch always meet my expectations and wows me. Her writing style and tone feel as if I’m reading from a magazine or an article piece by some major publication. She has helped deliver impeccable and detailed product reviews and articles, touching on a vast array of different subjects. Chantal has an incredible ability to adapt her style and tone to fit whatever requirements are needed. She always meets my expectations and even overdelivers with excellence. She always delivers the articles in time and whenever there is an urgent order, she would be sure to deliver it promptly.
Working with Chantal was fantastic! She was so professional and I learned a ton of information. She has extensive knowledge in her field and is able to teach others in a way that is easy to learn. Chantal designed and set up my website for me so that I can sell my book, speaking and coaching services. For me, this was all too technical and I had no idea where to begin. Chantal helped me along the way to understand everything clearly and she empowered me to be able to do things on my own which is exactly what I wanted. She even went above and beyond to create short videos to teach me how to do certain tasks. She has also taught me so much about social media and using it to my advantage to help promote my business. If you or anyone you know needs help promoting their business online with social media or a website, or selling products online, I would highly recommend Chantal McCulligh! Thanks for all your help Chantal!!
I “met” Chantal back in 2010. I had just returned from a year long trip around the globe and was struggling to find work. I had a bit of print writing experience, but was very green when it came to the world of writing online. Chantal took me under her wing and taught me everything from SEO, to finding high paying niches to everything else that was required to run a successful blog. I launched a blog of my own, and was able to land a significant number of clients over the years. I was able to collaborate with other bloggers, build relationships with well-known brands, snag a number of sponsored partnerships and make enough money to steer clear of a 9-5, all with the knowledge Chantal imparted to me. Chantal is an excellent motivator, a natural born entrepreneur, and a fountain of knowledge when it comes to the world of blogging and online publishing. Admittedly, I’ve been out of the online writing game for some time (motherhood), but am returning and very much look forward to working with Chantal again!
